MySaarthi.aiInfluencer Audit
Built for Indian brand approvals

Stop Guessing. Start Auditing.

Saarthi helps Indian brands audit YouTube creators for brand-safety risk before you sign. We scan transcripts, comments, and history to surface risk signals with evidence you can share.

See a simulated audit instantly. Designed for Indian brand teams — no credit card.

Brand-safety firstHindi + Hinglish nuanceEvidence you can share

Creator Risk Scorecard

68 / 100 Risk Score

Needs Review
Political Sensitivity76%
Undisclosed Ads62%
Sentiment Spikes84%
Brand Safety48%
14 flagged moments across 3 years of uploads. Evidence in Hindi + Hinglish with timestamps for approvals.

Built for teams who approve influencer spends

Picked up by teams who cannot afford brand risk.

1

D2C & Brand Teams

Audit creators before you sign.

  • Screen past videos for brand-safety red flags
  • Get a risk score + evidence you can share internally
  • Avoid PR surprises from old clips
2

Agencies & Creator Managers

Standardize audits across campaigns.

  • Run consistent checks across 20-200 creators
  • Generate client-ready audit summaries
  • Spot undisclosed promotions & risky themes
3

Compliance & Legal

Evidence you can trace.

  • Timestamped flags with transcript snapshots
  • A clear audit trail for approvals
  • Reduce subjective judgment in reviews

What you get from an audit

Evidence-backed deliverables you can share.

A Saarthi audit is a shareable creator risk report with clear evidence — built for Indian brand context, not vanity metrics.

A

Creator Risk Score

A 0-100 score with category breakdowns so teams can decide fast.

B

Flagged Moments Timeline

Timestamped moments across past uploads with labels like language, sentiment spikes, political sensitivity, or undisclosed ads.

C

Evidence Snapshots

Transcript snippets and context notes for every flag — so reviews are traceable.

D

Exportable Summary

A compact summary you can copy into a brief or share with stakeholders.

How it works

From URL to approval in four steps.

01

Paste a channel or video URL

Start with a YouTube channel or a recent video link.

02

Saarthi scans history

We analyze transcripts + upload history to detect risk signals.

03

Get scores + evidence

See category scores and the exact moments that triggered them.

04

Approve, reject, or monitor

Make the call quickly — or monitor creators over time.

Why Saarthi vs alternatives

Faster approvals with evidence, not vanity metrics.

Manual reviewGeneric toolsSaarthi
TimeHours per creatorFast, but shallowMinutes with depth
Signal qualityInconsistentVanity metrics heavyRisk signals + evidence
India contextDepends on reviewerOften global-firstHindi + Hinglish nuance
Audit trailHard to documentOpaque scoringTraceable flags
Team workflowAd-hocNot approval-focusedBuilt for approvals

Trust & Compliance

Evidence-backed: every flag has a timestamp
Designed for Indian content nuance (Hindi + Hinglish)
Built for internal approvals and audit trails
Privacy-first: only store what's needed for audits

FAQ

Questions teams ask before pilots.

How do you handle privacy?+

We minimize storage and keep audits purpose-limited. For pilots, we can support deletion and retention controls.

How accurate is the AI?+

We show confidence and evidence for every flag. Teams review the flagged moments - Saarthi reduces manual work, it doesn't replace judgment.

Is this compliant with YouTube policies?+

We rely on allowed metadata and content processing for analysis. For production, we'll ensure usage aligns with platform policies and customer requirements.

Pricing

Early access pricing for pilots.

Simulated audits are free. For live pilots, we scope pricing based on creator volume and monitoring depth.

Beta3 free reports

Get three simulated reports during beta. Talk to sales for monitored audits.

Run a free simulated audit

See what Saarthi finds in under a minute. No credit card.

Early access: get 3 free reports during beta.